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Boy hits rear windscreen By not wearing your seatbelt you endanger the lives of others Boy and girlfriend after crash Oxygen mask It was the boy without the seatbelt who did the damage Wear your seatbelt No seatbelt No excuse
Seat belt campaign >> Current Campaign
By not wearing your seat belt you endanger the lives of others

Current Campaign

This campaign is the fifth cross border road safety campaign, jointly commissioned by the Department of the Environment (DOE) and the National Safety Council (NSC), in Dublin. Overall production costs of £350,594. were split between the Department, NSC and the campaign sponsor, AXA Insurance.
It is the Department’s policy to seek private sector financial support for road safety campaigns to the mutual benefit of all parties. This campaign is supported by AXA Insurance and since 2000 this particular company has provided support for five road safety campaigns.
The seat belt campaign is based on the fact that too many people believe that wearing a seat belt is a matter of personal choice. ‘Damage’ challenges this perception by shocking audiences out of their complacency. The advert breaks new ground by taking an everyday story of normal life and using it to explore the slow motion horror of what happens inside a car when one person chooses not to wear a seat belt.
The positive change in attitudes and reported behaviour demonstrate the impact of the campaign, but the increase in seat belt wearing rates shows, beyond a doubt, that this campaign is a success. At the launch of this campaign the Police Service of Northern Ireland announced a toughening of enforcement with more ‘Fixed Penalties’ and fewer ‘Advice and Warnings’. The level of success achieved with this campaign must be attributed to a combination of education, legislation and robust enforcement.