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Kid’s campaign >> Other Media

Other media

Hey drivers leave us kids alone A4 poster Articles and posters placed in publications are used to reach young people with this important message.
Wristband Prior to the summer holidays we decided to take advantage of the latest ‘must have’ promotional item and commissioned the production of multi -coloured wristbands (633KB) PDF Document Opens new Window as an alternative way to get the road safety message across to our target audience.
Stop, Look, Listen, Live press stories Press is used to promote the launch of all new campaigns. This is also a useful media to highlight key road safety messages prior to increased risk periods such as ‘back to school’ . It is also used to inform on the effectiveness of campaigns for example the June 2005 press release highlighting the most up to date Seat Belt Survey Results Opens new Window.
Stop,look,listen,live! Promotional items such as pencil cases, rulers, rubbers have been produced with the strap line ‘STOP.LOOK.LISTEN.LIVE. When Road Safety Education Officers visit schools to assess children’s awareness of road safety issues they distribute these items to reinforce the road safety message.