Current Campaign

Central to the campaign, jointly commissioned by the Department of the Environment (DOE) and the National Safety Council (NSC) in Dublin, is a TV advertisement which uses the music from a 1979 Pink Floyd hit, ‘Another Brick in the Wall. The cost of producing the advertisement was approximately £250,000 with the NSC contributing around half of the production costs.

The aim of the children’s campaign is to raise awareness of the dangers that young people face on the roads from drivers and to advise them of the behaviour they can adopt to keep themselves safe and ultimately alive. It stresses the need for young people to think for themselves and influence their peers rather than the traditional approach of ‘adults telling children what to do’.

The advertisement has been developed to capture the attention and interest of young people using the road safety message – Stop. Look. Listen. Live.

This well known message, recited by many over the years, has now been updated for a new generation of young people who are much more media and brand conscious than their parents were.