Shame tracking and monitoring

Under Freedom of Information some of the information relating to Tracking Research for each campaign cannot be released. The Freedom of Information Act 2000 provides for information to be exempt from disclosure in certain circumstances. The Tracking Research which relates directly to current advertising campaigns falls within the terms of the exemption under section 22 (1) (a), which relates to information intended for future publication, section 43 (1) which relates to Trade secrets and section 43 (3) which relates to prejudice to commercial interests.

In considering the public interest, the Department has concluded that to publish tracking research that is incomplete, would be inappropriate and could prove misleading.  

The Anti- Drink Drive Campaign ‘Shame’ has now reached the end of its lifespan and full tracking research can now be released. Requests for tracking research should be made to:

Road Safety Branch
Clarence Court, 10-18 Adelaide Street
Belfast BT2 8GB
Telephone: 028 90 540540
E-mail: roadsafety.clarencecourt@doeni.gov.uk